Defining Electric Safety: Mercedes-Benz Demonstrates the Advanced Safety Features of Electric Vehicles

Mercedes-Benz’s “Defining Electric Safety” campaign highlights advanced safety features in electric vehicles, demonstrating the brand’s commitment to preventing accidents and ensuring road safety.

The “Defining Electric Safety” campaign from Mercedes-Benz emphasizes the brand’s dedication to safety, particularly in their all-electric vehicles.

With safety as a core part of Mercedes-Benz’s identity, this campaign highlights their role as pioneers in vehicle safety, reinforcing their commitment to building the safest vehicles on the road.

The campaign focuses on advanced safety features in electric models, showing how Mercedes-Benz’s assistance systems can prevent accidents.

Defining Electric Safety Mercedes-Benz Demonstrates the Advanced Safety Features of Electric Vehicles.

One scenario illustrates how a potential head-on collision is avoided thanks to the system preventing the car from veering off its lane. In another instance, a driver sneezes and crosses the stop line, but the car’s autonomous emergency braking system kicks in to prevent a collision, protecting all road users.

Visually, the campaign uses the color orange, a nod to Mercedes-Benz crash test vehicles that have been painted in this color for over 60 years, symbolizing safety. A blend of real crash test footage and CGI creates a minimalist yet impactful aesthetic, showing Mercedes-Benz’s safety innovations in action.

Defining Electric Safety Mercedes-Benz Demonstrates the Advanced Safety Features of Electric Vehicles.

The global campaign is launched on Mercedes-Benz’s social media channels under the hashtag #allforsafety. It includes a mix of assets, such as still images, short clips, and a campaign film, ensuring wide reach across platforms. The campaign continues the narrative from autumn 2023, where Mercedes-Benz publicly conducted a world-first frontal crash test between two electric vehicles, the EQA and EQS SUV.

Running on market-specific dates, the campaign is brought to life by a collaboration with production company Commonvision, photographer Tais Sirote, and CGI artist Lenn Antón. The goal is to reaffirm Mercedes-Benz’s leadership in both electric mobility and vehicle safety, focusing on how the brand’s innovations prevent dangerous situations, even in moments of distraction or inattention.

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