In a tough global market, BMW Group has increased its sales of fully-electric vehicles (BEVs) by 19.1% in the first nine months of 2024, delivering 294,054 BEVs to customers.
BMW brand sales of electric models rose by 22.6% to 266,151 vehicles, while MINI saw a 54.3% surge in BEV sales in the third quarter with 16,536 units sold.
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Jochen Goller, BMW AG Board member, highlighted the strong global demand for BMW’s electric lineup, especially in Europe, where the brand’s fully-electric sales grew by 35.8%.
Despite a 4.5% overall drop in total deliveries, driven by challenges in China and supply chain issues, BMW’s focus on electrification continues to drive growth.
The company revised its 2024 sales targets due to these difficulties but remains committed to its electric vehicle strategy, with models like the BMW iX1 and i4 leading sales growth. MINI’s fully-electric lineup also performed well, though overall MINI sales dropped by 20.9%.
BMW Group delivered a total of 1.75 million vehicles across its brands, including MINI and Rolls-Royce, between January and September.
Source: BMW Group Reports Strong BEV Growth Despite Challenging Market Conditions
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