BMW Group Introduces Paramount+ Streaming Service to In-Car Entertainment

BMW Group is enhancing its in-car entertainment experience by bringing the popular streaming service Paramount+ to its BMW and MINI models equipped with the latest Operating System 9.

This new feature allows subscribers to access a wide array of blockbuster movies, new originals, and hit shows like Star Trek Discovery on the control display when the vehicle is stationary, such as during charging stops or breaks on long trips.

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Available in Austria, France, Germany, Italy, the UK, USA, and Switzerland, Paramount+ is now part of the BMW Digital Premium and MINI Connected Package.

The content automatically pauses for safety reasons once the vehicle is in motion, ensuring an uninterrupted yet safe entertainment experience.

Subscribers can access Paramount+ through the Video App, powered by TiVo’s DTS AutoStage, which aggregates content from multiple providers, including live sports, news, and on-demand services. Other platforms available through the app include Pluto TV, Bloomberg, and TED.

This collaboration underscores BMW’s commitment to elevating its digital customer experience by integrating premium content into its vehicles. However, a Paramount+ subscription must be purchased separately.

Source: Paramount+ Enhances In-Car Entertainment for BMW and MINI Models, Elevating the Digital Customer Experience