Lexus Sets New Record for Registered Cars in Poland

By September 2024, Lexus set a new record in Poland with 10,703 registered vehicles, marking a 39% year-on-year growth, and solidifying its 11% market share in the premium segment.

By the end of September 2024, Lexus registered a record-breaking 10,703 vehicles in Poland, surpassing the total number for all of 2023, which stood at 10,495.

This marks a significant 39% year-on-year increase, solidifying Lexus as a key player in the premium segment with an 11% market share, a 1.4 percentage point increase from last year. September alone saw 1,183 Lexus cars leave showrooms, a 54% increase compared to the same month in 2023.

Lexus has particularly resonated with private buyers, becoming the second most popular premium brand for individual customers, with a market share of 18.8%. So far, 3,025 vehicles have been registered by private owners, a 37% increase from last year. In September, individual registrations surged by 84%, with 369 cars being delivered.

The Lexus NX continues to dominate the brand’s sales, with 4,080 units registered from January to September, surpassing last year’s total by 70 vehicles.

The NX ranks among the top three premium vehicles in Poland and holds a strong position in the competitive D-SUV premium segment with a 16.3% share. In September alone, 482 NX units were registered.

The Lexus RX, the brand’s largest SUV in Poland, has also performed well, with 2,089 units registered, securing a 15.1% share in the E-SUV premium segment. In September, 159 RX units were delivered.

The newly introduced Lexus LBX has made a strong impact, quickly becoming the leader in the premium B-SUV segment. Since its debut in late March, 1,707 LBXs have been registered, with 246 units added in September, surpassing all competitors combined in its class.

In the C-SUV premium segment, the Lexus UX holds a 10.8% market share, with 1,553 units registered so far in 2024, including 171 in September. The UX was recently upgraded with a new hybrid system, improved chassis, and enhanced safety features through the Lexus Safety System+.

Additionally, the Lexus ES has seen a 9% improvement in sales, with 991 units registered through September, including 102 in that month alone, capturing an 11.6% share in the E Premium segment.

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