Automobili Lamborghini and Animoca Brands Launch Fast ForWorld: A New Era of Digital Racing

Automobili Lamborghini and Animoca Brands have announced an exciting new collaboration aimed at revolutionizing brand engagement in the automotive industry through immersive digital experiences.

This partnership will integrate Lamborghini’s iconic supercars into blockchain-based gaming and the metaverse, marking the brand’s first interoperable digital presence in gaming.

Together, Lamborghini and Animoca Brands plan to deliver cutting-edge experiences and extended loyalty for fans and customers through a platform called Fast ForWorld.

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Fast ForWorld will launch on November 7, 2024, and will serve as Lamborghini’s hub for digital engagement and Web3 initiatives. Developed by Gravitaslabs, the platform will offer a range of interactive and immersive experiences, allowing fans, gamers, and owners to experiment, play, and collect digital collectibles.

This will include interoperable digital car assets, like Lamborghini’s super sports cars, which will be available across multiple gaming platforms including Torque Drift 2, REVV Racing, and the Motorverse Hub.

Fans will gain access to Fast ForWorld by securing a digital supercar, the Lamborghini Revuelto, which will act as the key to this ecosystem. This digital vehicle will come bundled with a Fast ForWorld Genesis Capsule, unlocking exclusive benefits both within the platform and beyond. The Revuelto and its connected Genesis Capsules will be available globally starting in November.

This collaboration represents a major step for Lamborghini as it ventures deeper into digital realms, blending its physical and digital ecosystems to offer fans an innovative and immersive brand experience.

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