Ram Trucks has introduced the new Ram 1500 in Europe, setting a new benchmark for durability, advanced technology, safety, and efficiency.
Equipped with all-new 3.0-liter Hurricane and Hurricane High Output (H/O) engines, the latest Ram 1500 offers enhanced power, performance, and fuel efficiency.
With a towing capacity of 3.5 tonnes and a payload of 1 tonne, this pickup truck delivers unmatched capability for both work and leisure.
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The Ram 1500’s advanced features include the Uconnect 5 system, with the largest touchscreen in its class at 14.5 inches, a 10.25-inch passenger screen, and dual wireless phone charging. The truck also offers over 100 safety features, such as Full-Speed Forward Collision Warning, Drowsy Driver Detection, and Adaptive Cruise Control.
Eric Laforge, Head of Ram for Enlarged Europe, emphasized the truck’s alignment with the “Ram Life” ethos, offering American-style comfort and capability for Europe’s full-size pickup market.
Ram continues to dominate the U.S. truck market and has gained a significant foothold in Europe, where it leads the full-size pickup segment, accounting for three out of four vehicles sold.
The new Hurricane engines provide up to 540 horsepower and 706 Nm of torque, offering superior power and efficiency over traditional V8 engines.
In addition, the Ram 1500 comes with innovative towing and cargo solutions, including a class-exclusive Multifunction Tailgate and RamBox® Cargo Management System, further solidifying its position as a top-tier workhorse.
The model is available in multiple trims, from the rugged Rebel to the premium Tungsten, with prices starting at €62,000. Ram also announced plans for an all-electric Ram 1500 REV, set to debut in Europe in 2025, featuring a targeted range of 563 km and a 6.3-tonne towing capacity, continuing the brand’s innovation into the electric vehicle space.
Source: Ram Trucks Launches the All-New Ram 1500 in Europe
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