Aston Martin enhances its UK retail presence with the opening of new ultra-luxury dealerships in Birmingham and Leeds, offering personalized experiences and expanding its customer service network.

Aston Martin Expands UK Retail Presence with New Dealerships to Elevate Ultra-Luxury Customer Experience

Aston Martin enhances its UK retail presence with the opening of new ultra-luxury dealerships in Birmingham and Leeds, offering personalized experiences and expanding its customer service network.

Aston Martin has expanded its retail presence in the UK with the opening of new ultra-luxury dealerships, reflecting the brand’s commitment to enhancing customer experience.

The latest addition, Aston Martin Birmingham, officially opened following a £10 million investment in a state-of-the-art location in Solihull. This new dealership, developed by dealer partner Grange of the Cambria Automobiles group, spans 1204m² and created 30 jobs.

The site features a Q by Aston Martin personalisation lounge, allowing clients to customise their vehicles with advanced technology and an array of physical samples. The showroom displays eight curated models and offers a luxury handover experience, along with a seven-bay aftersales facility.

Aston Martin has also launched a new 1468m² dealership in Leeds, operated by Yorkshire-based JCT600. The Brooklands location showcases 10 Aston Martin models at a time and offers an ultra-luxury lounge, alongside a nine-bay aftersales facility.

Both Birmingham and Leeds dealerships are the first in the UK to adopt Aston Martin’s new corporate identity, drawing design inspiration from the brand’s flagship Q New York showroom.

In addition to these new openings, Aston Martin has welcomed Marshall Motor Group to its UK network, with plans to operate from Sevenoaks in the South East.

The expansion follows the earlier opening of Aston Martin Edinburgh and continues the brand’s strategy to elevate its retail network with more developments planned for 2024 and 2025, including a high-profile flagship location in Central London.

Marco Mattiacci, Aston Martin’s Global Chief Brand & Commercial Officer, highlighted the importance of these investments, noting that they align with the brand’s growing portfolio, which now includes the new Vantage, DBX707, DB12, and the flagship V12 Vanquish.

Aston Martin’s expansion is not limited to the UK, with new showrooms set to open in Europe and Asia, including locations in Baden-Baden, Hamburg, and Seoul. This global growth underscores Aston Martin’s confidence in its product line-up and the ultra-luxury automotive market.

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