Ford and Lincoln’s strategy of offering a range of powertrains continues to pay off, with retail sales rising 4% in the third quarter, outperforming the overall U.S. market, which remained flat.
Ford’s total sales grew 1%, while the industry saw a 2% decline. Hybrid vehicle sales were particularly strong, up 38% to 48,101 units, while electric vehicle sales increased by 12%.
This comes ahead of the launch of the Ford Power Promise, which offers customers a complimentary home charger and access to 24/7 electric vehicle support.
The Ford F-Series continues to dominate with a total of 550,835 units sold through September, further expanding its lead in the truck market. Hybrid F-150 sales jumped 64%, while the Maverick saw a 22% increase, with the two models making up 77% of the hybrid pickup segment.
Lincoln also performed well, with third-quarter sales up 26%, led by the Nautilus, which had its best third-quarter sales since 2007. Nautilus hybrid sales accounted for 46% of its total sales, and the new Aviator models quickly moved off lots.
In the electric vehicle sector, Ford’s sales rose 45% year-to-date, with 67,689 units sold. The F-150 Lightning led the charge with sales more than doubling, and the E-Transit maintained its lead as America’s best-selling electric van. Ford’s electric vehicles commanded the highest transaction prices in the non-luxury segment during the quarter.
Ford’s commercial and fleet segment also saw gains, with F-Series Super Duty sales up 12%, and Transit van sales increasing 17%. Ford holds a 52% share of the full-size van market and continues to lead in commercial vehicle sales with a 42.5% share of the U.S. Class 1-7 truck market.
Ford’s remote services also saw significant growth, with dealers delivering over 1 million remote service experiences in the third quarter, a 118% increase compared to last year.
READ MORE: Mercedes-AMG ONE Sets New Nürburgring-Nordschleife Lap Record with 6:29.090 Time
Subscribe today for the freshest car news delivered to your inbox
