BMW Expands Virtual Driving with M Mixed Reality

BMW M Mixed Reality combines real-world driving with immersive virtual environments, offering multiplayer racing experiences in BMW M cars, pushing the boundaries of digital driving innovation.

BMW Group is revolutionizing the driving experience with BMW M Mixed Reality, merging physical driving with immersive digital environments.

First showcased in 2022, the technology now offers multiplayer modes where drivers race virtually in real BMW M cars, while spectators can join remotely via VR devices like Meta Quest or Apple Vision Pro.

BMW M Mixed Reality, available since autumn 2023 at the BMW M Driving Experience in Maisach, synchronizes real-world driving with virtual elements through advanced GPS and sensor technology.

The system works with both traditional and electric models like the BMW M2, M4, and i5 M60, providing a seamless, immersive experience.

Future uses could include professional driver training and vehicle development, and BMW’s other brands, such as MINI, may also adopt this innovative technology.

In 2023, BMW Group sold over 2.55 million vehicles and continues to lead in automotive innovation and sustainability.

Source: BMW M Mixed Reality Introduces New Features to Elevate the Digital Driving Experience

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