Antonio Banderas and his daughter, Stella, star in a new Mercedes-Benz campaign showcasing the personalized features of the E-Class.
In the short film, Antonio drives Stella’s E-Class, using her Mercedes me PIN to experience her daily routines through the car’s adaptive technology, which adjusts to its owner’s habits.
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Antonio highlights how the car acts as a “digital companion,” reflecting Mercedes-Benz’s vision of vehicles as personalized spaces.
The campaign, titled “In Her Shoes,” emphasizes the emotional connection between father and daughter, set to a reimagined version of “Daddy Cool.”
Running globally from September 16, 2024, the campaign will feature films, print ads, and social media content. It will also be showcased in Munich’s Studio Odeonsplatz starting October 9.
The E-Class combines luxury with cutting-edge technology, offering personalized routines and MBUX augmented reality navigation, enhancing comfort and ease for drivers.
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