Hyundai, in partnership with Lopez Negrete Communications, has launched the “Rightsizing” campaign for the 2025 Tucson SUV, aimed at empowering Hispanic drivers to find a vehicle that fits their lifestyle without compromise.
Available in both Spanish and English, the campaign highlights the Tucson’s bold design, advanced technology, and safety features.
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The ad portrays relatable moments where things don’t fit, contrasting them with the Tucson’s seamless integration into everyday life. The tagline, “Isn’t it exciting when everything in your life simply fits?” reinforces the SUV as the ideal choice for those seeking style and functionality.
Hyundai’s Sean Gilpin stated that the Tucson reflects the brand’s commitment to meeting the diverse needs of Latino drivers, while Erik Thomas emphasized the campaign’s cultural relevance.
Alex López Negrete noted the focus on cutting-edge features that empower Hispanic consumers without requiring compromise.
The campaign includes TV, radio, digital ads, and influencer content, and will run nationwide through September 2025.
Source: Hyundai Launches New Tucson Campaign Empowering Hispanic Drivers to Find the Perfect Fit
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