Lexus has once again partnered with the 81st Venice International Film Festival – La Biennale di Venezia, marking the eighth consecutive year of their collaboration.
The festival, which began on August 28 and runs until September 7, sees a fleet of Lexus electrified vehicles transporting actors, directors, VIPs, and other special guests. This prestigious event provides an ideal stage for Lexus to showcase its range of comfortable and eco-friendly vehicles.
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Among the models featured are the LBX city crossover, the NX 450h+ plug-in hybrid, the sporty RX 500h hybrid, and the fully electric Lexus RZ. These vehicles not only serve as transportation but also as symbols of Lexus’ commitment to innovation and sustainability.
Lexus played a prominent role in the festival’s grand opening, where stars like Michael Keaton, Willem Dafoe, Monica Bellucci, and Sveva Alviti arrived in style. Additionally, Italian actress Miriam Leone made her debut as a Lexus brand ambassador.
Paolo Moroni, Head of Lexus Italia, expressed pride in the partnership, emphasizing how cinema aligns with the brand’s values of emotion, innovation, and creativity.
He highlighted the festival as an opportunity to introduce groundbreaking concepts, including the Lexus LF-ZC (Lexus Future Zero Emission Catalyst) prototype. This prototype, showcased on Lido Island, offers a glimpse into the future of Lexus, combining cutting-edge electrified drives with a vision for sustainable mobility.
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