BOSS has launched its first capsule collection in collaboration with Aston Martin for Fall/Winter 2024, blending tradition, innovation, and contemporary style. This debut marks the beginning of a new lifestyle partnership, drawing inspiration from both brands’ design philosophies and Aston Martin’s high-performance vehicles.
The collaboration will feature two capsule collections annually, crafted to merge style with performance. The inaugural BOSS x Aston Martin collection takes inspiration from the carmaker’s legacy and BOSS’s premium aesthetic, resulting in a versatile wardrobe that exudes modern sophistication.
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Designed for those who value luxury and performance, the collection reflects Aston Martin’s craftsmanship and attention to detail. Elements like zip pullers and snap buttons draw from the automaker’s vehicle interiors, while high-performance materials such as carbon fibre taped seams enhance functionality.
Fronting the campaign is Formula One® driver and BOSS ambassador Fernando Alonso, embodying the dynamic and stylish spirit of both brands. He expressed pride in leading the campaign, highlighting the shared commitment to innovation and iconic style.
This collection, featuring tailored pieces in luxurious fabrics like superfine merino-wool jersey and a carbon-fibre and cotton denim blend, is presented in a refined color palette. The BOSS x Aston Martin collection is available now on boss.com, in stores, and through select partners.
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