Apple and Rivian have teamed up to bring Apple Music’s premium Spatial Audio, complete with Dolby Atmos® support, directly to Rivian vehicles, marking a significant collaboration between the tech giant and the innovative electric vehicle maker. Starting today, Rivian drivers who subscribe to Apple Music can access the service natively within their vehicles, thanks to Rivian’s Connect+ streaming and connectivity subscription, ensuring seamless access to Apple Music’s extensive library anywhere the vehicle travels.
This integration allows Rivian owners to effortlessly explore Apple Music’s vast catalog of over 100 million songs and 30,000 expertly curated playlists. They can also enjoy global live-streaming radio stations and more, all embedded within Rivian’s software platform for a streamlined experience.
For those looking for an even more immersive sound experience, Rivian’s Second Generation vehicles offer the option of Rivian Premium Audio, a custom-designed sound system that enhances Apple Music’s Spatial Audio with Dolby Atmos. This setup promises an enriched auditory experience with remarkable depth, clarity, and detail in every track.
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Apple’s vice president of Apple Music and Beats, Oliver Schusser, emphasized the significance of this collaboration, noting how Spatial Audio has transformed the listening experience for music fans and artists alike. Schusser expressed excitement about bringing this technology to Rivian drivers, along with the wealth of features and human-curated content that make Apple Music a leading platform for music enthusiasts.
Wassym Bensaid, Rivian’s Chief Software Officer, highlighted the company’s dedication to delivering a top-tier audio experience. He praised the technical partnership with Apple, which has enabled Rivian vehicles to offer exceptional audio entertainment that complements the adventurous spirit of their customers.
Spatial Audio has been embraced by more than 90% of Apple Music listeners, with tracks available in Spatial Audio accounting for nearly one-third of all plays on the platform. Over the past two years, the number of songs available in this format has more than quadrupled.
Rivian drivers with Apple Music subscriptions can now enjoy an ever-expanding selection of music in Spatial Audio, featuring tracks from a wide range of genres including hip-hop, country, Latin, pop, and classical. Apple Music also offers specially curated Spatial Audio playlists, such as “Driving in Spatial Audio” and “Hip-Hop in Spatial Audio.”
Starting today, all Rivian vehicles can access Apple Music natively through the latest software update. Apple Music’s Spatial Audio is available in all First Generation Rivian vehicles and in Second Generation vehicles equipped with Rivian Premium Audio. To stream Apple Music from anywhere,
Rivian owners can subscribe to Connect+ for $14.99 a month or $149.99 annually. A two-month free trial of Connect+ is now available, along with a free Apple Music trial of up to 90 days, offered at vehicle delivery for new Rivian customers.
Apple Music, with its deep love for music, continues to celebrate the artistry of musicians, songwriters, and producers worldwide. Offering a catalog of over 100 million songs, expertly curated playlists, and immersive sound experiences powered by Spatial Audio with Dolby Atmos, Apple Music remains at the forefront of the music streaming industry, accessible across various devices in over 167 countries.
Rivian, a pioneering American automotive manufacturer, is dedicated to creating category-defining electric vehicles and accessories that push the boundaries of innovation and technology. Rivian’s vehicles, built in the U.S., are designed for both adventure and everyday use, aiming to accelerate the global shift to zero-emission transportation. Through their commitment to sustainability, Rivian seeks to preserve the natural world for future generations while delivering exceptional products and services.
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