Rolls-Royce Motor Cars Bangkok has unveiled a new Galleria showroom in the prestigious Siam Paragon mall, marking the first time the luxury marque has opened a showroom in a shopping center in the Asia-Pacific region.
This intimate boutique space offers an exclusive environment for clients to explore and commission bespoke vehicles, further strengthening Rolls-Royce’s presence in Thailand’s rapidly growing luxury market.
Operated by MGC-ASIA, the official Rolls-Royce retailer in Thailand since 2012, the new showroom complements the existing expansive facility in Rama 3, Bangkok’s economic hub. The Galleria, located on the second floor of Siam Paragon, provides an elegant and private setting where new and existing clients can engage with the Rolls-Royce brand, socialise, and collaborate with bespoke specialists to create their personalized motor cars.
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The showroom’s design reflects the meticulous attention to detail synonymous with Rolls-Royce. Visitors enter through a door modeled after the iconic Pantheon grille, complete with the Spirit of Ecstasy figurine. Inside, a Rolls-Royce motor car is showcased under a kinetic lighting feature that adjusts to match the vehicle’s roofline, adding to the sophisticated ambiance. A ‘cabinet of curiosities’ filled with objets d’art surrounds the car, serving as inspiration for clients during their commissioning process.
The centrepiece of the Galleria is the Atelier, an expansive space designed for bespoke commissions. Here, clients can explore various design concepts with Rolls-Royce specialists, utilizing a large LED screen to visualize their ideas.
The space is equipped with a table resembling an artist’s workbench, and adjustable lighting to examine color and material samples in detail. Additionally, the showroom features a Starlight Headliner display, offering a rare behind-the-scenes look at this intricate craftsmanship.
To celebrate the opening, Rolls-Royce is showcasing the Spectre, its first fully electric motor car, in the Galleria’s window display. The vehicle, featuring Anthracite coachwork with a Mandarin and Navy interior, highlights the innovative spirit and forward-thinking tastes of Thailand’s luxury clientele.
This new Galleria showroom in Siam Paragon underscores Rolls-Royce’s commitment to expanding its reach in luxury markets and bringing the brand closer to its discerning clients.
Source: Rolls-Royce Motor Cars Bangkok Opens New Showroom in Thailand’s Premier Luxury Hub
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