Premiering today on YouTube, the latest episode of Bugatti’s new series delves into the insights of Frank Heyl, Director of Design, who discusses the thrill and challenge of crafting a fresh incarnation of Bugatti’s design philosophy.
“With over 115 years of Bugatti history, there is a rich legacy of design DNA that we can reference,” explains Frank Heyl. “We have a guiding line emphasizing what defines a Bugatti. Form always follows performance.”
READ MORE: Hyundai Unveils IONIQ 5 N, Its First Electric Performance Vehicle, at AutoMobility LA
Shaped by Speed
Every aspect of the Tourbillon, from its curves and intakes to its exhausts and panels, has been meticulously designed to unlock new levels of performance. The entire architecture of the Tourbillon exemplifies the principle of being “shaped by speed,” seamlessly integrating aerodynamic performance into every design decision.
Timeless Elegance
Timelessness is central to the design philosophy behind the Tourbillon. Drawing inspiration from the enduring appeal of classic timepieces, the cabin of the Tourbillon offers an authentically unique analogue experience. “Bugatti is about the interplay between elegance and speed,” notes Heyl. The challenge is to ensure that these cars remain current and in-vogue, focusing on the preciousness that transcends technological advancements.
A Sensory Experience
For Heyl and his team, the driving experience is paramount. The Tourbillon is crafted to evoke a deep emotional response, from the touch of the aluminum switchgear and the weighted feel of the dials to the smell of the leather and the roar of the naturally aspirated, 9,000 RPM V16 engine. This attention to sensory detail ensures that driving, owning, and living with a Bugatti is an incomparable experience.
Watch the Full Episode
Explore the design process behind the Bugatti Tourbillon in the latest YouTube episode, featuring insights from Frank Heyl on balancing elegance, speed, and timelessness in this iconic car. Watch ‘A New Era: Design Philosophy’ on the official Bugatti YouTube channel.
Source: Timeless Elegance and Speed: Inside the Design Process of the Bugatti Tourbillon
Subscribe today for the freshest car news delivered to your inbox
