Turin, Italy — FIAT marked its 125th anniversary with a spectacular celebration at the Lingotto building in Turin, culminating in a grand parade of classic and contemporary vehicles. The event, titled “Smiling to the Future,” highlighted FIAT’s rich heritage and future vision, showcasing vehicles from the Heritage Hub and unveiling new models.
Founded on July 11, 1899, FIAT is one of the world’s longest-operating automotive brands. The anniversary celebration was attended by notable figures, including Minister of Enterprise and Made in Italy, Sen. Adolfo Urso, Vice President of the Senate, Sen. Licia Ronzulli, and top Stellantis executives, including John Elkann, Carlos Tavares, and FIAT CEO Olivier Francois.
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World Premieres and Future Vision
The event featured the world premieres of the Fiat 500e Giorgio Armani and the Fiat Grande Panda. The 500e Giorgio Armani represents Italian excellence in eco-sustainability, while the Grande Panda marks FIAT’s return to the global mainstream market. These new models symbolize FIAT’s innovative approach and commitment to future mobility.
A Parade of Icons
The celebration concluded with a parade at the iconic Lingotto track, featuring FIAT’s legendary models:
- 508 Balilla 3 Marce (1932): A popular model with widespread market success.
- 500 A Furgone (1936): A versatile van based on the 500 A Topolino.
- 500C Topolino (1950): An innovative entry-level car designed by Dante Giacosa.
- 8V (1954): A balance of elegance and power, created entirely at Lingotto.
- 600 (1955): A mass-produced small car with a rear engine.
- Nuova 500 (1959): An iconic city car created during Italy’s economic boom.
- 850 T Autocarro (1965): A versatile transport vehicle evolved from the 600 Multipla.
- 600D Multipla (1966): The first mass-produced minivan.
- 238 Ambulanza (1969): A well-designed ambulance with a front-wheel-drive system.
- 124 Sport Spider 1600 (1970): A stylish convertible popular in America.
- 124 Familiare (1972): An affordable, robust world car.
- 126 (1980): A small car with rational lines and simple mechanics.
- Panda 30 (1980): A versatile and practical Italdesign-styled car.
- Cinquecento ED (1992): A city car milestone with efficient space use.
- Uno 1.1 S i.e. (1992): A super-mini segment innovator.
- Punto 55 6 Speed (1994): A B-segment car with innovative design.
- Multipla 1.6 ELX (1998): A unique 6-seater, less-than-4-meter-long car.
These vehicles illustrate FIAT’s historical commitment to innovation and international production.
Casa FIAT Exhibition
Coinciding with the anniversary, the new Casa FIAT exhibition opened at the Pinacoteca Agnelli, tracing the brand’s history and its connection to the Lingotto building. The interactive exhibit covers various themes, including car design, architecture, and society, offering visitors a comprehensive look into FIAT’s evolution from its founding in 1899 to the present.
Turin 2024 Capital of Business Culture
In 2024, FIAT will be a key partner in “Turin 2024 Capital of Business Culture,” an initiative celebrating Turin’s industrial history and future prospects. As part of this, FIAT will participate in special events, including the “Turin to the Future” exhibition at the National Museum of the Italian Risorgimento, showcasing the city’s industrialization and future entrepreneurial potential.
For more information, visit FIAT’s official website.
About FIAT
FIAT, founded in 1899, is a historic automotive brand known for its innovative vehicles and global presence. Now part of Stellantis, FIAT continues to lead in automotive design and sustainability, producing cars that combine Italian style with advanced technology.
For further details, contact:
FIAT Corporate Communications
Olivier Francois
CEO, FIAT and CMO, Stellantis
Source: FIAT Celebrates 125 Years with Stunning Parade of Classic and Contemporary Vehicles
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