Munich, Germany — BMW Group is set to inaugurate its new Talent Campus in Munich on World Youth Skills Day, emphasizing its commitment to employee development and lifelong learning. The state-of-the-art facility will serve as the company’s primary education centre, providing advanced training and professional development for 40,000 employees, including 900 apprentices and 300 young talents.
The Talent Campus will feature modern training spaces equipped with the latest technologies, workshops, and a public café, showcasing BMW’s dedication to fostering innovation and continuous learning. This initiative is crucial for BMW’s transition to electric, digital, and circular mobility, ensuring employees remain competitive and future-ready in a rapidly evolving industry.
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Expanding Opportunities for Youth
BMW Group’s diverse entry-level training programmes include internships, apprenticeships, and young talent initiatives for students and graduates, focusing on electronics, automation, IT, and e-mobility. With around 30 apprenticeship programmes and 20 student apprenticeships globally, BMW nurtures approximately 5,200 young talents, including 1,200 apprenticeships in Germany alone.
The programmes emphasize holistic development, allowing participants to identify and nurture their unique strengths. Initiatives such as the MOVE global exchange programme and the Talent Factory enable apprentices and students to gain international experience and develop their skills in real-world settings.
Lifelong Learning and Continuous Development
As technology advances, BMW ensures its workforce is equipped with the necessary skills through ongoing professional development (CPD). The Talent Campus will house the BMW Group Academy, offering over 4,000 courses tailored to the company’s evolving needs. The Digital Boost programme, introduced in 2023, is a significant initiative preparing 80,000 employees for the digital future, focusing on AI, cloud technology, and data analytics.
Innovative learning formats, including virtual and augmented reality simulations and AI-created avatars, enhance the educational experience, making learning engaging and effective. These advanced methods have earned BMW and its Academy multiple eLearning awards.
Future-Ready Workforce
BMW’s commitment to skills development not only benefits its employees but also strengthens Germany’s position as an industrial leader. Lifelong learning initiatives ensure the workforce remains relevant and innovative, contributing to the country’s economic growth.
BMW Group will continue to highlight its dedication to education and skills development through various observances and action days in 2024, further showcasing its role as a leader in fostering talent and innovation.
For more information, contact:
BMW Group Corporate Communications
Dr. Hans-Peter Ketterl
Spokesperson for Human Resources and Member of the Board of Management for Human Resources and Real Estate
About BMW Group
With its brands BMW, MINI, Rolls-Royce, and BMW Motorrad, BMW Group is a leading premium manufacturer of automobiles and motorcycles, offering premium financial and mobility services. Operating over 30 production sites worldwide and maintaining a global sales network in more than 140 countries, BMW Group sold over 2.55 million vehicles and 209,000 motorcycles in 2023, with revenues of €155.5 billion. Sustainability and efficient resource management are central to BMW’s strategic direction, ensuring long-term success and responsible action.
For more details, visit www.bmwgroup.com.
Source: BMW Group Celebrates World Youth Skills Day by Nurturing Talents and Strengths
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