Automobili Pininfarina’s award-winning PURA Vision electric Luxury Utility Vehicle (e-LUV) is set to make its highly anticipated European debut at the Concorso d’Eleganza Villa d’Este on the banks of Lake Como, Italy, from May 24-26, 2024.
This exclusive automotive event marks the brand’s first return since the Battista pure-electric hyper GT won the Design Award in 2021.
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PURA Vision, a bold electric Luxury Utility Vehicle, has already made waves in the automotive world, recently earning the prestigious 2024 iF Design Award for its innovative and timeless design.
The concept vehicle showcases a future direction for Automobili Pininfarina, integrating cutting-edge technology with classic design elements.
Dave Amantea, Chief Design Officer at Automobili Pininfarina, expressed his excitement: “We’re very proud and excited to be bringing PURA Vision home to Italy.
This design concept represents the bold future direction of Automobili Pininfarina, and for it to make its European debut at Concorso d’Eleganza Villa d’Este is a wonderful opportunity for us to share our bold future design direction in front of a highly knowledgeable audience.”
Set against the stunning backdrop of Lake Como and the luxurious Villa d’Este hotel, the event is a highlight of the European automotive calendar, attracting discerning clients and collectors from around the globe. Attendees will be among the first in Europe to experience the PURA Vision concept.
PURA Vision’s design is inspired by classic models from Pininfarina’s storied past while looking firmly towards the future. Its elegant silhouette, dramatic proportions, and clean surfacing embody the PURA design philosophy.
The vehicle’s low hood and high fenders are inspired by the iconic 1947 Cisitalia, the first car to enter the Museum of Modern Art’s collection in New York. Additionally, its glasshouse and tri-opening pillarless lounge doors draw inspiration from the Lancia Florida, styled by Battista Farina in the 1950s.
Inside, the PURA Vision offers a blend of handcrafted luxury and advanced technology. The cabin features soft semi-aniline leather and signature textile fabrics, creating an unparalleled sense of luxury.
A central display rises from the console when needed, and headrest speakers provide individual sound zones for each occupant. An integrated wine cooler between the rear seats adds a touch of contemporary luxury.
Automobili Pininfarina’s return to the Concorso d’Eleganza Villa d’Este with the PURA Vision underscores the brand’s commitment to combining timeless design with futuristic technology. The debut of this electric Luxury Utility Vehicle is set to inspire a new generation of production cars from the Italian luxury brand.
SOURCE: AUTOMOBILI PININFARINA PURA VISION MAKES EUROPEAN DEBUT AT 2024 CONCORSO D’ELEGANZA VILLA D’ESTE
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