Fiat Grande Panda and Shaggy Team Up to Celebrate 30 Years of “Boombastic”

Fiat celebrates 30 years of Shaggy’s “Boombastic” with a new track and vibrant video starring the Fiat Grande Panda, blending retro style, fun design, and electric innovation.

To celebrate the 30th anniversary of Shaggy’s global hit “Boombastic,” Fiat has teamed up with the Diamond-selling artist on a reimagined version titled “Boombastic (Fantastic),” releasing May 9 via Universal Music.

Directed by Joseph Kahn, the vibrant new music video stars both Shaggy and the all-new Fiat Grande Panda, bringing retro flair and joyful energy to a new generation.

The video also doubles as the inspiration for Fiat’s latest commercial marking 45 years of the Panda, delivering a colorful, playful vision where “Life is Pandastic.”

The spot showcases the Grande Panda’s standout features—spacious interior, compact design, bamboo-inspired dashboard, pixelated front grille, retractable spiral cable, and smooth dual-clutch transmission—offering a fresh take on urban mobility with Italian style and clever sustainability.

The Grande Panda, a compact 3.99-meter “family mover,” is the face of Fiat’s future-forward, accessible design philosophy. Built on a multi-energy platform, it’s tailored for the electric era while channeling ‘80s nostalgia with a modern twist.

Olivier Francois, Fiat CEO, calls the campaign “an uplifting example of disruptive marketing,” pairing a global hit with a global car. Shaggy adds, “This partnership is a celebration of bold style and creative energy.”