Opel has unveiled its all-new Frontera with a bold comic-style campaign that positions the electrified family SUV as an everyday hero. Developed with creative agency Jung von Matt, the pan-European 360-degree campaign highlights the Frontera’s spacious design, intuitive features, and affordable pricing.
The hero of the launch is a 90-second film where a father discovers the Frontera in a comic book, which springs to life showcasing the car’s capabilities—from fast charging and ample space to seating for seven and user-friendly tech. It’s a playful yet purposeful nod to the SUV’s real-world strengths.
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Available as a hybrid and fully-electric model, the Frontera is designed for practicality. Entry-level hybrids start at €23,900 in Germany and include features like a standard smartphone station.
The electric version offers up to 305 km of range, with fast charging reaching 80% in just 26 minutes. A longer-range model with up to 400 km is on the way.
With up to 1,600 litres of boot space, clever Intelli-Seat front seating, and robust exterior styling, the Frontera meets the demands of modern family life without overcomplicating the experience.
The campaign, launching across TV, cinema, digital, and outdoor platforms, continues Opel’s distinctive marketing tone seen in recent award-winning efforts like “Yes, of Corsa” and “#GOGRAND”.
Source: Opel Launches All-New Frontera with Campaign Focused on Everyday Adventures
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