Honda has swept the 2025 Kelley Blue Book Consumer Choice Awards, earning five honors — more than any other brand — including America’s “Best Overall Brand,” “Most Trusted Brand,” and “Best Value Brand.” Honda also claimed titles for “Best In-Vehicle Experience Brand” and “Best Performance Brand.”
With 37 Consumer Choice Awards (formerly Brand Image Awards) to date, Honda holds more wins than any other automaker, including nine “Best Overall Brand” titles in the past 12 years and 11 consecutive “Best Value Brand” honors.
READ MORE: Honda Civic, Accord, and CR-V Win 2025 Kelley Blue Book Best Resale Value Awards
The Kelley Blue Book Consumer Choice Awards are based on insights from over 12,000 in-market shoppers through KBB.com’s Brand Watch study, which tracks brand perceptions, purchase drivers, and consumer loyalty.
Honda’s U.S. lineup features a full range of clean, safe, and connected vehicles, including top models like the Civic, Accord, HR-V, CR-V, Passport, and Pilot, alongside a growing electrified portfolio led by the all-electric Prologue SUV and hybrid versions of the Civic, Accord, and CR-V. In 2024, over 99% of Honda vehicles sold in the U.S.
were made in North America, with about 60% built in America using domestic and globally sourced parts.
More information about the 2025 Kelley Blue Book Consumer Choice Awards can be found here.
READ MORE: Stellantis Leads EU30 Hybrid Car Sales in Strong Q1 2025
Subscribe today for the freshest car news delivered to your inbox
