Bentley Stockholm is expanding its footprint in Sweden with the launch of a brand-new facility in Järfälla, set to elevate the luxury car experience for customers in the capital.
Located at Allmänningsvägen 73, this purpose-built showroom and service centre is designed to immerse visitors in the world of Bentley, showcasing the brand’s commitment to performance, craftsmanship, and innovation in every detail.
The 450-square-metre showroom offers a premium, personalised environment, complete with a private configuration area where customers can craft their dream Bentley using an extensive palette of custom finishes, materials, and bespoke Mulliner options.
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Beyond the sleek showroom floor, the facility also includes a dedicated aftersales section, featuring an authorised service workshop, a spare parts department, and exclusive Bentley vehicle lifts, ensuring a seamless ownership journey from purchase to maintenance.
The new venture is operated by Semler Premium, Bentley’s long-standing partner in Denmark with over two decades of experience. Their expansion into Sweden marks a new chapter of excellence in customer care and brand representation in the Scandinavian region.
Headlining the opening is the highly anticipated next-generation Continental GT, Bentley’s most powerful road-legal model to date. With its Ultra Performance Hybrid powertrain, the grand tourer delivers 782 PS and 1,000 Nm of torque, while keeping CO₂ emissions to just 29 g/km—a major stride in eco-conscious engineering without sacrificing thrill.
This blend of power and efficiency is supported by cutting-edge chassis technology including new air springs, dual-valve dampers, Bentley Dynamic Ride, electronic limited-slip differential, and torque vectoring, ensuring the most balanced and refined driving experience in the model’s history. The 49:51 rear-biased weight distribution also brings a fresh sense of agility and poise.
Joining the lineup at the launch event are two other icons of the Bentley family: the Flying Spur, representing the pinnacle of luxury sedans with its sophisticated balance of performance and elegance, and the Bentayga S Black Edition, which delivers a compelling mix of power, versatility, and contemporary design.
Richard Leopold, Bentley’s Regional Director for Europe, UK & MEAI, called the opening a “significant milestone” in deepening Bentley’s presence in Sweden.
He emphasized the new Continental GT’s cutting-edge performance and efficiency as a reflection of the brand’s future-forward vision. Meanwhile, Jonas Haglund, General Manager of Bentley Stockholm, highlighted Sweden’s appreciation for design and engineering excellence, positioning the new showroom as a hub for personalised luxury experiences.
For those eager to explore the Bentley range or begin a bespoke configuration journey, Bentley Stockholm is now open:
Bentley Stockholm
Allmänningsvägen 73
176 78 Järfälla, Sweden
📞 +46 8 448 45 70
🌐 bentleymedia.com
With this expansion, Bentley Stockholm becomes more than just a dealership—it’s a destination for automotive excellence and tailored luxury.
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