Volkswagen debuts three near-production EV concepts at Auto Shanghai 2025, showcasing its China-first strategy with faster development and locally tailored design and tech.

Volkswagen Unveils Three New Concept Cars at Auto Shanghai as China Strategy Takes Shape

Volkswagen debuts three near-production EV concepts at Auto Shanghai 2025, showcasing its China-first strategy with faster development and locally tailored design and tech.

Volkswagen is bringing its “In China, for China” strategy to life at Auto Shanghai 2025 (April 23–May 2), unveiling three near-production electric concept cars developed through its Chinese joint ventures.

These include an electric notchback from FAW-Volkswagen, a range-extended B-segment electric SUV from SAIC VOLKSWAGEN, and a fully electric SUV from Volkswagen Anhui. Each model reflects VW’s new China-focused design and technology DNA, with development times reduced by over 30%.

All three concept vehicles fall under China’s NEV (New Energy Vehicle) category, which includes EVs, plug-in hybrids, and range extenders. Volkswagen plans to launch over 20 NEV models in China by 2027 to meet growing demand and cover a broad range of customer needs.

Volkswagen brand CEO Thomas Schäfer emphasized the importance of local partnerships, faster development, and tailored innovations to maintain VW’s leadership in China’s evolving auto market.

Head Designer Andreas Mindt highlighted a new design direction that blends classic European aesthetics with the preferences of a new Chinese generation.

Auto Shanghai, held biennially since 1985, is one of the world’s largest auto shows. This year’s event runs from April 23 to May 2, with the first two days dedicated to media. It’s expected to draw hundreds of thousands of visitors and more than 1,000 exhibitors from around the world.

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