Kia has unveiled its updated Plan S 2030 strategy at its CEO Investor Day in Seoul, laying out ambitious goals to sell 4.19 million vehicles globally by 2030—over half of them electrified, including 1.26 million EVs and 1.07 million hybrids.
To achieve this, Kia will expand its lineup, introduce pickup trucks and PBVs (Purpose-Built Vehicles), and invest KRW 42 trillion through 2029, focusing on electrification, SDVs (Software-Defined Vehicles), robotics, and AAM (Advanced Air Mobility).
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EV Growth & New Models
Kia aims to boost EV sales with the launch of EV3, EV4, EV5, and EV2, backed by global production hubs and improved charging infrastructure via partnerships like IONNA (North America) and Ionity (Europe). By 2030, Kia expects electrified vehicles to make up 70% of sales in North America and 86% in Europe.
PBV Strategy
Starting with the PV5 in 2025, Kia plans to sell 250,000 PBVs by 2030, introducing the PV7 in 2027 and PV9 in 2029.
These will include multiple body types and market-specific conversions. Kia will also offer packaged services—fleet management, maintenance, charging, and financing—under a unified billing system.
Pickup Trucks
The Tasman pickup will launch in Korea, Australia, and emerging markets, targeting 80,000 annual sales. A dedicated EV pickup for North America aims to hit 90,000 units annually, with a focus on performance, utility, and tech features.
Future Tech & SDVs
Kia plans to debut its SDV Pace Car in 2026, introducing full-stack software capabilities and Level 2+ autonomous driving by 2027. Collaborations with Motional (robotaxis), Boston Dynamics (logistics robots), and Supernal (AAM integration) aim to build a seamless, multimodal mobility network.
Financial Goals
In 2025, Kia targets 3.22 million unit sales and KRW 112 trillion in revenue. Over the 2025–2027 period, it aims for 10% annual revenue growth, an operating margin above 10%, and a 35% total shareholder return.
A minimum dividend of KRW 5,000 per share and a 10% treasury stock buyback and cancellation are part of its shareholder-focused strategy.
Kia’s roadmap reflects a bold transformation into a tech-driven, sustainable mobility leader while maintaining strong financial performance and global market competitiveness.
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