Audi is celebrating 30 years of premium vehicle customization with the debut of a strikingly unique A6 Avant at Milan Design Week, running April 7–13.
Through its Audi exclusive division, the brand unveils new colors, materials, and design options that reflect its philosophy: every car should be a personal statement.
At the center of this showcase is a special-edition A6 Avant featuring a sophisticated interior in Baikal Blue and Neodymium Gold with Vanadium accents.
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The model highlights Audi’s blend of bold styling and fine craftsmanship, offering rich materials like Dinamica microfiber and contrasting stitching for a bespoke finish.
Two design packages are available, one focused on luxurious napa leather, the other on natural Kaskade fabric made from recycled materials.
The exhibition also explores cutting-edge lighting tech and aerodynamics, spotlighting the A6 Avant’s drag coefficient of 0.25—the best among combustion Avants to date—and its optional digital OLED tail lights.
A “Material Bar” allows visitors to explore leather and stitching combinations, while an art installation brings the car’s design philosophy to life.
Customization options go far beyond paint. Customers can select from over 20 unique finishes—including iconic shades like Nogaro Blue and new hues like Midnight Green—paired with bold 21-inch multi-spoke wheels in tri-color finishes.
Interiors can be tailored with up to 11 primary and three accent colors, including new shades like Mora Violet, Mint Gray, and Ginger White, plus Bright Orange stitching for a sporty flair.
Audi exclusive also debuts new inlays, such as silver-brown poplar wood and light gray linen, made partly from recycled materials. Buyers can craft their perfect car online using the upgraded Audi exclusive customizer, or in person at studios in Neckarsulm and Ingolstadt, where experts guide one-on-one sessions to bring each vision to life.
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