Mercedes-Benz Group Q1 2025 Sales Snapshot
In Q1 2025, Mercedes-Benz Group sold 529,200 vehicles globally, including 446,300 cars and 82,900 vans, in a market marked by shifting dynamics and high demand for premium and electrified models.
Notable gains came from Mercedes-AMG (+17%), G-Class (+18%), E-Class (+32%), and Plug-In Hybrids (+8%). Electric van sales jumped 59%, highlighting strong interest in the brand’s growing EV lineup.
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Mercedes-Benz Cars Highlights
Mercedes-Benz Cars recorded 446,300 units sold (-4%), with strong demand in the U.S. (+1%) and South Korea (+40%), though overall sales dipped due to transitions in the Entry segment, especially post-smart EQ phase-out in Europe.
Top-End vehicles reached 65,100 units, representing 14.6% of total sales. Mercedes-AMG and G-Class both posted double-digit growth, and Mercedes maintained its leadership in China’s ultra-luxury segment. The upcoming CLA is set to bolster future EV performance.
Plug-in hybrids grew 8%, but BEV sales fell 14%, impacted by the model phase-out and market volatility. Core segment sales (GLC, E-Class) remained steady at 263,400 units, with standout performance from the GLC (+14%) and E-Class (+32%).
Mercedes-Benz Vans Overview
Vans sales totaled 82,900 units (-21%), with the decline linked to the discontinued Metris in North America. However, electric van sales surged to 4,700 units (+59%), now making up 6% of total van sales.
Private van sales rose 22%, especially midsize (+21%) and small vans (+33%). Commercial vans were more affected, down 27% overall, amid macroeconomic pressures and stiffer competition, especially in Europe and North America.
Regional Performance Summary
- Europe: 148,700 cars (-7%) and 57,400 vans (-14%)
- Asia: 199,800 cars (-5%), led by China (152,800 cars, -10%); 7,100 vans (-27%)
- North America: 76,900 cars (+4%), with U.S. up 1%; 10,000 vans (-49%)
- Rest of World: 20,900 cars (+16%) and 8,500 vans (-8%)
As Mercedes-Benz transitions toward its next-gen CLA and strengthens its EV offerings, sustained demand for Top-End vehicles and strategic product rollouts are expected to support growth moving forward.
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