Volkswagen Unveils New Pickup Truck as Part of Future Strategy for South America

Volkswagen has announced a major $580 million investment in Argentina to develop and produce the next-generation Amarok, set to launch in 2027.

Designed specifically for the South American market, the new mid-size pickup will be built at VW’s Pacheco plant, which boasts 15 years of Amarok expertise and over 770,000 units produced.

This investment is part of Volkswagen’s global strategy to boost regional growth and create market-specific solutions.

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CEO Thomas Schäfer emphasized the importance of local development, saying the new Amarok will be “from South America, for South America,” tailored to meet regional needs while global supply continues from South Africa.

Volkswagen Latin America CEO Alexander Seitz called Argentina “a cornerstone of our South American strategy,” praising the country’s industrial capability.

Marcellus Puig, President of Volkswagen Argentina, highlighted the Amarok’s role in the brand’s legacy and the new model’s combination of signature design with cutting-edge software and tech.

The Pacheco plant will see upgrades in production technology, digital processes, and energy efficiency to support the new model sustainably.

This move aligns with Volkswagen’s broader “Zukunft Volkswagen” vision to become the global technology leader among volume automakers by 2030.

The roadmap includes expanding the product range, launching nine new European models by 2027, and pushing innovation in safety and performance.

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