Bugatti has officially ushered in a bold new chapter in the Netherlands with the grand opening of its latest showroom in Rotterdam, celebrating both its rich legacy and the future defined by the cutting-edge Tourbillon hypercar.
As the newest symbol of timeless design and technical mastery, the Tourbillon headlined an exclusive event that brought together esteemed guests, collectors, and the brand’s leadership for a night of elegance and reflection.
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This new showroom is the latest milestone in Bugatti’s enduring partnership with Pon Luxury & Performance Cars, a collaboration that began in 2012 and has since played a vital role in the brand’s success in the country.
The new space replaces the original showroom in Leusden, opened in 2016 inside the historic ‘Het Koopmanshuis’—just steps away from the origins of Pon’s automotive journey more than a century ago.
While the Leusden location laid a solid foundation, the new 188-square-meter Rotterdam space elevates the Bugatti retail experience with a modern design that reflects the latest evolution of the brand’s visual identity.
The grand opening event welcomed guests with an atmosphere of celebration and forward-looking excitement. Hosted by Mate Rimac, CEO of Bugatti Rimac, and Bugatti Managing Director Hendrik Malinowski, the evening served as a bridge between the marque’s legendary past and its exhilarating future.
As attendees sipped Carbon Champagne and mingled in the refined space, they were treated to a remarkable display of Bugatti icons—from the historic Type 45 with its rare U16 engine to the revolutionary EB110, the Veyron Grand Sport Venet, and the world record-setting Veyron 16.4 Grand Sport Vitesse.
Also featured was the Baby Bugatti II, a nod to the brand’s commitment to craftsmanship across generations, as well as the Chiron Super Sport 300+² and the new Tourbillon—a hypercar that embodies Bugatti’s forward momentum into a new era of performance, luxury, and design excellence.
Altogether, the lineup offered a powerful reminder of Bugatti’s relentless pursuit of innovation and beauty, anchoring the brand’s legacy while setting the tone for what lies ahead in the Netherlands and beyond.
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