Hyundai Motor Company has revealed the INSTEROID, a bold and playful concept car based on its popular INSTER sub-compact EV.
Designed to spark joy and push creative boundaries, the INSTEROID transforms the practical INSTER into a futuristic show car full of character and emotional appeal.
The name blends ‘INSTER’ with ‘STEROID,’ hinting at its amplified, muscular design and energetic personality.
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Since the INSTER’s global debut in June 2024, the model has seen strong demand in Europe and Korea. INSTEROID builds on that success by reimagining the EV as a game-inspired, head-turning concept packed with unexpected design elements.
Every detail of INSTEROID — from its stylized control buttons and dashboard to the aggressive 21-inch wheels, wheel arch air vents, oversized spoiler, and pixel-style LEDs — has been crafted to evoke the high-octane aesthetic of racing video games.
It’s a car designed not just to be driven but to be experienced, fusing imaginative visuals with real-world performance cues.
Described by Hyundai as a “glitch in the automotive matrix,” INSTEROID represents a creative leap from digital fantasy to tangible innovation, illustrating the brand’s forward-thinking design ethos. The concept car is set for a full public reveal in early April 2025.
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