DS Automobiles and the French Mint have partnered to celebrate 70 years of the iconic DS with a special collector’s coin. The silver 10-euro piece features a gold-toned depiction of the 1955 DS 19 and the 1975 DS 23, with an innovative design that illuminates the headlight beam.
Unveiled at the World Money Fair in Berlin, the coin goes on sale tomorrow at the Retromobile show in Paris. This marks the start of a commemorative collection to be expanded throughout the year.
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First introduced at the 1955 Paris Motor Show, the DS was a revolution in automotive design, combining avant-garde aesthetics with groundbreaking hydropneumatic suspension technology.
Designed by Flaminio Bertoni and engineered by André Lefèbvre and Paul Magès, it quickly became a benchmark in the industry, serving as the official vehicle for French presidents. Nearly 1.5 million units were produced over 20 years.
Revived as a brand in 2014, DS Automobiles continues to embrace the legacy of innovation and craftsmanship. CEO Xavier Peugeot expressed pride in the partnership, while French Mint CEO Marc Schwartz highlighted the shared commitment to technical excellence and heritage.
This exclusive coin pays tribute to a legendary vehicle that continues to inspire the future of French automotive design.
Source: DS Automobiles and the French Mint Celebrate 70 Years of the Iconic DS
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