Audi is refining its naming system to provide a standardized, intuitive way for customers to identify its models, regardless of powertrain type.
The updated alphanumeric structure will now reflect a vehicle’s size and positioning rather than distinguishing between combustion-engine and electric models.
Marco Schubert, Audi’s board member for sales and marketing, stated that the decision was driven by extensive discussions, customer feedback, and dealer input.
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Under the new system, letters A and Q will continue to differentiate between low-floor and high-floor vehicles, while numbers (ranging from one to eight) will indicate the model’s size without referencing drivetrain technology. Instead, powertrain types will be identified using established designations like e-tron, TFSI e, TFSI, or TDI.
The first model to follow this new nomenclature will be the combustion-engine Audi A6, set for a global reveal on March 4.
This update means that an A6 Avant TFSI will be clearly distinguished from an A6 Avant e-tron without requiring different numbering systems. Existing models will retain their current names, with no retroactive changes planned.
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