Lancia and Cassina, two iconic Made-in-Italy brands, stole the spotlight at Paris Design Week with the debut of the New Ypsilon Edizione Cassina. Showcased outside the Cassina Store Paris Rive Gauche during the “Somewhere Else” installation, the car embodies Italian elegance and cutting-edge design.
The unveiling coincided with the Maison&Objet fair, where over 2,300 exhibitors celebrated global décor and lifestyle innovation.
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The Ypsilon Edizione Cassina seamlessly blends automotive and interior design expertise. Its refined Lancia Blue exterior and luxurious interior, featuring recycled velvet inspired by the historic “Panno Lancia” and ribbed velvet seating with heating and massage functions, create an atmosphere of home-like comfort.
Key innovations include Level-2 autonomous driving, a S.A.L.A. infotainment system, Full LED headlights, and hybrid or fully electric engine options.
This model also marks Lancia’s return to France, with 25 new showrooms and 80 service points set to open by 2025, reflecting the brand’s focus on sustainability, electrification, and customer experience.
The Ypsilon Edizione Cassina represents the pinnacle of premium B-segment hatchbacks, combining versatility, style, and cutting-edge technology.
Source: Lancia and Cassina Unite: A Celebration of Contemporary Design in Paris
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