The 2025 Hyundai Santa Cruz XRT has been named Pickup of the Year in the Latin Flavor: Cars of the Year 2025 awards, an annual recognition led by Enrique Kogan that highlights vehicles aligning with the lifestyle and preferences of Hispanic consumers.
Praised for blending the utility of a truck with crossover comfort, the Santa Cruz XRT features a bold design, a 281-hp turbocharged 2.5-liter engine, HTRAC all-wheel drive, and all-terrain tires, making it ideal for city driving and off-road use. Built in Alabama, it stands out for its versatility and innovation.
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Hyundai Motor North America’s Olabisi Boyle expressed pride in the award, emphasizing the brand’s focus on delivering vehicles that meet diverse modern needs. Enrique Kogan, founder of Puros Autos, lauded the Santa Cruz XRT as a stylish, practical, and efficient choice for Hispanic drivers.
Hyundai’s U.S. operations, including manufacturing plants, R&D centers, and dealerships, contribute significantly to the economy, aligning with the company’s vision of “Progress for Humanity.”
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