Lexus Achieves Record Year in Poland with Nearly 15,000 Registrations in 2024
Lexus set a new benchmark in Poland’s premium automotive market in 2024, registering 14,679 vehicles, a remarkable 39.9% increase over 2023.
This record-breaking year saw Lexus secure an 11.3% share of the premium segment, the brand’s highest to date, marking a 1.7 percentage point increase.
December 2024 was particularly outstanding, with 1,643 cars registered, the brand’s best monthly performance ever.
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Dominating the Premium Market
Lexus is now the second most popular premium brand among individual customers in Poland, with 19.7% of private premium buyers choosing Lexus in 2024, a 2.8 percentage point growth. In total, 4,201 cars were registered by private buyers, up 40% year-on-year, with Lexus leading the premium segment in December with 511 private sales.
Top-Performing Models
- NX: The hybrid SUV continues to drive sales, with 5,728 units registered in 2024, up 43% year-on-year, securing its place as one of the top three premium models in Poland. It also dominated the D-SUV Premium segment with a 16.7% share.
- RX: Achieved a record 2,834 registrations, a 9% increase. It ended the year as the leader in the E-SUV Premium segment, claiming a 15% market share.
- LBX: The new B-SUV Premium entry from Lexus debuted spectacularly, commanding a 52.8% share of its segment with 2,366 registrations in just 10 months.
- UX: Maintained a strong presence in the C-SUV Premium segment, achieving a 10.3% share with 2,056 units sold.
- ES: The hybrid limousine grew by 6%, with 1,337 registrations and an 11.4% share in the E Premium class.
Record Growth and Strong Market Position
Lexus’s exceptional growth in Poland underscores its rising appeal, driven by strong performances across its SUV and hybrid model range. With sustained demand and high customer satisfaction, 2024 solidifies Lexus’s position as a leading premium brand in Poland.
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