Rolls-Royce Invests £300M to Expand Goodwood Facility as Bespoke Achieves Record Results

Rolls-Royce Motor Cars has announced a landmark £300 million investment in its Goodwood manufacturing site to enhance Bespoke and Coachbuild capabilities, the largest expansion since the facility’s opening in 2003.

This move comes as the brand celebrates a record year for its Bespoke division, with a 10% increase in Bespoke content value per motor car and the delivery of 5,712 vehicles in 2024, its third-highest annual sales figure.

Chris Brownridge, Chief Executive of Rolls-Royce Motor Cars, described the investment as a “significant vote of confidence” in the marque’s future and commitment to crafting highly personal and complex luxury vehicles.

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The site extension supports growing demand for Bespoke commissions and prepares for Rolls-Royce’s transition to an all-electric future.

2024 Highlights

• New Models: Four models debuted globally – Cullinan Series II, Ghost Series II, and their respective Black Badge editions.
• Bespoke Excellence: The Bespoke division delivered groundbreaking projects, incorporating innovative materials like 18-carat gold sculptures and holographic paint finishes. The Phantom Extended remained the most commissioned model, while the Spectre electric coupe achieved the second-highest level of Bespoke content.
• Global Success: Sales were led by North America, Europe, and record results in regions including the Middle East and Asia-Pacific. Emerging markets such as Malaysia, Thailand, and the Netherlands also saw significant growth.

Expanding Client Experiences

Rolls-Royce’s exclusive Private Office network grew with new locations in New York and Seoul, complementing existing spaces in Dubai and Shanghai.

These invitation-only hubs allow clients to collaborate directly with designers on their unique commissions. Private Office projects typically generate 25% higher value due to their highly tailored nature.

Meanwhile, the “Whispers” app, Rolls-Royce’s private digital members’ club, saw a 55% increase in membership, strengthening the marque’s relationship with its clients.

Looking Ahead

With this investment, Rolls-Royce is poised to maintain its position as a leader in the ultra-luxury sector. The first model under the marque’s all-electric strategy will be unveiled in 2025, marking the next chapter in Rolls-Royce’s storied legacy.

Source: Rolls-Royce Bespoke Division Celebrates Record Year with Landmark Investment