Mitsubishi Motors North America, Inc. (MMNA) has unveiled its ambitious “Momentum 2030” business plan, focusing on innovation, sustainability, and growth.
Key highlights include the introduction of one new or refreshed vehicle annually from 2026 to 2030, expanded dealership coverage, and advanced electrification with hybrid, plug-in hybrid, and battery-electric vehicles.
The strategy underscores MMNA’s commitment to integrating cutting-edge technology in sales, marketing, and customer satisfaction.
READ MORE: Nissan Automobile Technical College Students Unveil Custom Cars at Tokyo Auto Salon
Product Achievements
- Outlander PHEV’s Three-peat: The Mitsubishi Outlander Plug-in Hybrid secured its third consecutive 2025 Family Green Car of the Year Award by Green Car Journal, becoming the first vehicle to achieve this milestone.
- J.D. Power Recognition: The Mitsubishi Outlander topped its segment in J.D. Power’s Multimedia Study, reflecting the brand’s focus on user-friendly in-car technologies, a critical factor for new-car buyers.
Corporate Milestones
- Five Years in Tennessee: MMNA marked its fifth anniversary in Tennessee, celebrating the growth since relocating its headquarters from California in 2019.
- Leadership Promotions: Frans Vossenberg and James Scarboro were promoted to newly created Regional Vice President roles, overseeing the Northeast and Southeast regions, respectively.
- Strong Q3 2024 Sales: MMNA reported a 22.1% year-to-date sales increase, with 82,718 vehicles sold, reinforcing its reputation for quality and value.
- Acquisition of Shares from Nissan: Mitsubishi Motors Corporation announced plans to repurchase shares from Nissan, reducing Nissan’s stake from 34.07% to approximately 24.05%, strengthening Mitsubishi’s autonomy.
Dealer Spotlight
City Auto Mitsubishi, a new dealership in Murfreesboro, TN, exemplifies MMNA’s community-focused ethos. The family-run dealership, now managed by Jordan Norton, is dedicated to providing exceptional service while enriching its local community.
Mitsubishi’s forward-looking strategies and recent successes highlight its commitment to innovation, sustainability, and customer satisfaction, setting the stage for continued growth through 2030 and beyond.
READ MORE: Nissan and Honda Explore Business Integration with New MOU
Subscribe today for the freshest car news delivered to your inbox
