Automobili Lamborghini has unveiled a one-of-a-kind Ad Personam Urus SE at an exclusive Miami Beach event, celebrating the city’s vibrant culture and artistic spirit.
The Urus SE, the brand’s first plug-in hybrid super SUV, features an 800 CV hybrid powertrain and an artistic livery designed by Lamborghini’s Centro Stile and Ad Personam customization teams. The bespoke design, inspired by Miami’s colorful lifestyle, required an additional 230 hours of meticulous painting and testing.
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The striking exterior showcases Blu Glauco highlights contrasted with greys and blacks, accentuated by details like Nero Noctis front lips, Grigio Telesto mirror caps with Blu Glauco pinstripes, and a Nero Noctis rear diffuser featuring matching blue accents. Inside, the SUV boasts luxurious unicolor leather, custom kick plates, and a polished carbon-fiber dashboard emblazoned with “MIAMI.”
Lamborghini executives, including CEO Stephan Winkelmann, were on hand for the unveiling. Winkelmann highlighted the growing demand for Lamborghini vehicles and praised the Ad Personam program’s endless customization possibilities.
The event also featured the new Lamborghini Temerario, a twin-turbo V8 hybrid successor to the Huracán, boasting 920 CV and acceleration from 0-62 mph in 2.7 seconds.
The unveiling comes as Lamborghini celebrates record-breaking results for 2024, with an 8.6% increase in global vehicle deliveries and a fully hybridized model lineup—signaling a bold future for the brand.
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