Rolls-Royce Opens Private Office in Seoul, Elevating Bespoke Luxury for Asia Pacific Clients

Rolls-Royce Motor Cars has inaugurated Private Office Seoul, its fourth international creative space outside Goodwood, following locations in Dubai, Shanghai, and New York.

This exclusive facility offers Asia Pacific clients the opportunity to collaborate directly with a Seoul-based Bespoke designer to create uniquely personal commissions, reflecting the region’s increasing demand for ambitious and sophisticated luxury vehicles.

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Located in the heart of Seoul’s Jamsil area, Private Office Seoul combines a serene atmosphere with elements of local culture, fostering creativity and collaboration.

Clients can work closely with Rolls-Royce experts to shape their one-of-a-kind motor car while maintaining direct communication with artisans at the marque’s Goodwood headquarters.

“Private Office Seoul represents a defining moment for Rolls-Royce in South Korea,” said Chris Brownridge, Chief Executive of Rolls-Royce Motor Cars. “It brings Goodwood closer to our Asia Pacific clients, enhancing their experience and supporting our valued dealer partners.”

The office also provides access to Rolls-Royce’s exclusive Private Collection, showcasing limited-edition cars designed to inspire clients with the Bespoke Collective’s artistry. This expansion reflects Rolls-Royce’s dedication to delivering unparalleled luxury experiences worldwide.

Source: Rolls-Royce Motor Cars Opens Exclusive Private Office in Seoul