Lexus is returning as the official partner of the 2024 Nitto ATP Finals, providing a fleet of electrified vehicles for the tournament’s top players, who will compete from November 10-17 at the Inalpi Arena in Turin.
This year marks Lexus’s second consecutive partnership with the prestigious season-ending event, where the top eight singles players and doubles teams vie for victory.
Throughout the tournament, players will travel in Lexus’s electrified limousines, crossovers, and SUVs, offering quiet cabins, luxurious seating, and efficient hybrid systems to ensure comfort and focus before and after matches. Lexus’s presence will be prominent both on and off the court.
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The “Lexus Break Point” logo will be featured on digital screens during crucial moments when players have a chance to break serve. Nearby, fans can explore Lexus models, including the LBX and NX, or engage with an arcade-style game featuring Lexus’s hybrid, plug-in hybrid, and electric options.
In a special highlight, the Lexus LF-ZC prototype—a sleek preview of the brand’s upcoming electric lineup—will be displayed in Turin’s historic center. Additionally, Lexus brand ambassador and top-ranked junior Nicolai Kjær will join the action as a sparring partner for the finalists, experiencing the thrill of the competition up close.
This partnership underscores Lexus’s commitment to excellence and innovation in both sports and sustainable luxury.
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