For Automobili Lamborghini, November marks a commitment to Movember, the global initiative raising awareness about men’s health.
This is the fourth year Lamborghini has joined Movember, running initiatives to support the charity’s efforts in tackling critical issues such as prostate cancer, testicular cancer, mental health, and suicide prevention.
Founded in London in 2003, Movember encourages supporters to grow a mustache as a show of solidarity, contributing to a cause that has since grown into the leading men’s health charity with over 1,320 projects worldwide.
Lamborghini CEO Stephan Winkelmann emphasized the partnership’s impact, saying, “We are proud to support Movember, helping bring attention to often-overlooked topics in men’s health and contributing to this essential cause.”
Lamborghini kicked off its Movember support on November 2 with a “Bull Run” in Miami, featuring over 150 Lamborghinis adorned with mustache decals. The rally, joined by customers from seven Florida dealerships, paraded through Miami’s iconic spots, ending in Miami Beach, spreading the Movember message along the way.
Throughout the month, Lamborghini’s global network will hold Movember-themed activities, including an interactive installation at the Lamborghini Museum.
Visitors can follow a “mustache trail” to a dedicated space featuring a Lamborghini with a mustache decal and a guessing game involving a container of nuts. Participants who donate to Movember and guess the number of nuts in the container can win an exclusive Lamborghini backpack.
Innovation is also woven into Lamborghini’s Movember support. Until November 14, players of Asphalt Legends Unite, the popular racing game, can purchase special Movember-themed liveries featuring mustaches for the Revuelto and Huracán STO models.
With its worldwide events and interactive engagements, Lamborghini aims to boost Movember’s visibility and support essential men’s health issues on a global scale.
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