Hyundai Motor America reported a record-breaking October with 71,802 total units sold, marking an 18% increase over October 2023. Several models set new sales records, including Elantra N (+373%), Santa Fe HEV (+136%), Tucson (+5%), Tucson HEV (+140%), IONIQ 5 (+51%), and Palisade (+27%).
Hyundai’s hybrid vehicle sales surged 91%, with Tucson HEV achieving its best-ever month for total and retail sales. Retail sales in October 2024 reached an all-time high, climbing 15%.
Hyundai’s electrified lineup led by the Santa Fe HEV, Tucson HEV, and IONIQ 5 reflects growing demand for EVs, according to Randy Parker, CEO of Hyundai Motor America, who praised the brand’s commitment to sustainability and cutting-edge design.
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October Highlights and Corporate Updates
- IONIQ 9 Teaser: Hyundai previewed its upcoming IONIQ 9, a spacious three-row electric SUV designed to push the brand’s electrification efforts further.
- INITIUM Hydrogen Concept: Hyundai unveiled its INITIUM FCEV, representing a new direction in hydrogen-powered vehicles.
- Top EV Awards: Hyundai’s IONIQ models were recognized in Cars.com’s 2025 Top Pick EV Awards, with the IONIQ 6 winning Top Pick, Electric Car and Top Pick, Value EV, and the IONIQ 5 as the Top Pick, 2-Row Electric SUV.
- Partnership with Waymo: Hyundai entered a strategic partnership with Waymo, integrating Waymo’s autonomous technology into the IONIQ 5.
- Industry Recognitions: José Muñoz, Hyundai’s Global COO, was named a Visionary Leader in the 2024 Automotive D.R.I.V.E. Honours by Reuters, while Randy Parker was recognized as a Champion of Diversity by Automotive News.
- IMSA Championship: Hyundai clinched its fifth-consecutive IMSA Manufacturers’ Championship with a strong finish at the Fox Factory 120.
- Teen Driver Safety Campaign: Hyundai launched a safety campaign featuring actress Julie Bowen, promoting safe driving for teens across social media.
- Hurricane Relief: Hyundai and Genesis Motor America announced hurricane relief efforts in partnership with U.S. manufacturing facilities.
October Model Sales Overview
Top performers included the Tucson, with 19,829 units (+27%), and Palisade, with 8,983 units (+27%), while Sonata saw significant growth (+156%). The IONIQ 5 recorded a 51% year-over-year increase, while hybrid sales surged across the board, underscoring the company’s electrification focus.
Hyundai’s growing U.S. footprint includes significant operations, from its Alabama assembly plant to the Metaplant America in Georgia, bolstering its commitment to job creation and economic impact, with a $20.1 billion annual contribution to the U.S.
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