Audi exclusive has been a leader in vehicle personalization since 1995, allowing drivers to tailor their cars to reflect their unique style. Originally starting with features like the Office package for the Audi A8, Audi exclusive has evolved into offering a wide range of customization options, including special colors, finishes, and personalized interiors.
Today, customers can choose from an extended palette of colors and materials, with preferences varying by market. Audi’s goal, as Michael Binder from the Product Marketing team explains, is to help customers design a vehicle that expresses their personality without saying a word.
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Audi exclusive operates from studios in Neckarsulm and Ingolstadt, where customers receive expert guidance on customization options. The introduction of the Audi exclusive customizer in 2022, a 3D visualization tool, has made it even easier to explore thousands of design combinations.
High-end models like the Audi R8 often feature personalized interiors, and with the launch of the fully electric Audi S e-tron GT, RS e-tron GT, and RS e-tron GT performance, Audi exclusive is bringing this level of customization to electric vehicles.
Audi is also offering a limited 299-unit Audi exclusive edition of the e-tron GT models, available in North America, Europe, and other markets.
Inspired by nature, new colors like Mint Gray and Mora Violet capture the subtle shifts of light and temperature throughout the day. Exterior finishes like Arabica Gray and matte Neodymium Gold wheels further enhance the vehicle’s unique aesthetic.
Inside, Audi exclusive offers leather-free interiors in bold colors like Mint Gray and Mora Violet, with eucalyptus wood and other sustainable materials. Customization extends to digital elements with personalized MMI displays and ambient lighting.
For those seeking even more individuality, Audi exclusive offers design packages that mix contrasting colors for the interior.
Custom stitching and unique materials give each vehicle a personalized touch. As customization evolves, Audi continues to blend traditional design with digital experiences, offering drivers even more ways to make their cars one of a kind.
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